The Coach's Fatal Error? Challenging Wilcox and an Infallible Leadership Tier

Turns out he was able to withstand a loss to Grimsby. He weathered a decisive European final versus one of the worst Spurs sides for many years. He could survive home defeats against West Ham and Wolves, finishing 15th, his rigid approach, undermining some of the club’s best academy products, the 32% win rate, labeling the squad the poorest the club has ever seen. But there was a single opponent with whom the Portuguese coach was not permitted to engage. If you challenge the sporting director, you had better succeed.

Unfortunately, like many a top-flight defender during Blackburn Rovers' title-winning 1994-95 season, Amorim took on Jason Wilcox and appears to have failed. Even the most casual observer can see the paradoxical situation: a coach who frequently berated at his players for losing individual battles crumbling in the face of the white heat and animal charisma of a the Premier League’s most intimidating sporting directors.

And frankly, this whole painful saga appears to portray the director in a whole new light. Perhaps it might have been easy, based on his brief stint in a similar role at Southampton, to view Jason Wilcox as merely a drudge in the United exoskeleton: a man whose appointment was due largely to his friendship with his former boss Omar Berrada rather than any verifiable talent. How wrong we all were. In brilliantly outmanoeuvring the club's celebrated head coach, as he outmanoeuvred the unfortunate a previous executive before him, Jason Wilcox has demonstrated as one of football's strategic masterminds: a strategic mind that the club's mid-table rivals will now be justifiably concerned.

The Strategic Conflict Regarding System & Ideology

For example, this was the director who being involved in the leadership that hired the 3-4-3 fundamentalist the coach originally, was instrumental in attempting to convince Amorim to ditch his favored 3-4-3. Naturally, these entreaties met a certain resistance. However, these judgements hold greater authority when issued by a man with the impeccable football pedigree of Jason Wilcox, a veteran of three England caps and a contributor to a championship team from 31 years ago.

Maybe eventually he may be persuaded to explain his reasoning publicly. Maybe one day questions may arise regarding why the coach is departing with full compensation, with no compensation reduction clause in place. But Jason Wilcox speaks rarely publicly, for excellent reasons. The true intellectuals of this sport – men like Jason Wilcox – function on a plane beyond our own mundane comprehension. If he ever did speak, probably all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not the same as being ready to comprehend it.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe reportedly proposed utilizing the attacker in an unfamiliar defensive position. Image: Getty Images

The Supreme Power Behind Command

But of course, by focusing our attention on the sporting director we are obscuring the real power behind the club's current leadership. The director is, after all, simply carrying out the commands of his superior Sir Jim Ratcliffe, who in private has emphasized his desire for a back four. It is reported, the owner has also suggested deploying the forward in a wing-back role. Ratcliffe is keen for United to adopt analytics and metrics. Per reports, during a leadership summit early in his minority ownership, he declared that the team's approach of play “shall be determined in this room”.

After all, Ratcliffe is an expert in these intricate footballing stuff, leveraging his background in petrochemicals and sailing. Most importantly he remains incredibly rich, and as we all know, the rich are the best of us: more insightful, more wise, strategically brilliant, fundamentally better. Whom else could one trust to oversee an enlightened programme of austerity, the construction of a new stadium that looks similar to an abstract design, the acquisition of Benjamin Sesko?

The Modern Soccer Order: Executives Over Managers

This is a trend we are increasingly seeing at the elite levels football. Historically, clubs foolishly entrusted major sporting choices to subordinate staff such as coaches, scouts – even footballers. Maybe previously possible for a young, visionary coach with a philosophy and energy to go into an organization and implement their plan through to completion. But how many companies have such individuals established? What number of large-scale layoffs have they overseen? Far preferable to place genuine authority where it belongs: the executive class, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. Better by far to decide the strategy in the boardroom and appoint someone who will adapt their offering to suit. If coaches were once chefs, they are now more akin to Deliveroo drivers: not creating the product, yet ultimately answerable if it arrives poorly or leaks out to meet standards.

In the meantime, a coach's role has become less about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they can do little to influence. A coach at Chelsea leads a team of very young players into the Champions League and secures domestic cups, and effectively is dismissed for talking. A manager at Celtic finds his standing damaged while the people who hired him continue to make errors another day.

A Neoliberal Game: Responsibility Only for the Few

And perhaps in a small way this is simply corporate governance at work: the rise of a privileged elite who are infallible, whose decisions are always untouchable, whose mistakes can always be sacked away without justification. Appoint the system coach only to dismiss them for using excessively 3-4-3. Hire the project manager and then discard them for requiring too long. And most importantly be grateful; for your modest increases in ticket costs, for your new player acquisitions, for the fact that the grownups – regardless of their expertise – remain in control.

Felicia Kim
Felicia Kim

A Berlin-based writer and cultural enthusiast who shares her experiences bridging German and Canadian traditions through travel and storytelling.