Must My Aspiring Content Creator Pal Stop Using People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I invest helping her make content.

I appreciate that she has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don’t feel she's insincere or dishonest, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me smiling with another. It feels forced. I need her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also want to enjoy it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: noticing the details, posting them with an viewership that values the art behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my personal videographer, but companions help each other in minor capacities. My assumption was recording a clip here or there would be enjoyable for her. Creativity thrives in collaboration, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is content. She must to honor her friend's privacy.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Each appears confused as to where the line is. The solution is not found in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Felicia Kim
Felicia Kim

A Berlin-based writer and cultural enthusiast who shares her experiences bridging German and Canadian traditions through travel and storytelling.